Real Wood Floors logo
Real Wood Floors (West Plains, Mo.) introduced a new logo and slogan, “Dwell Distinctively.”
The word “dwell,” in addition to its obvious meaning to live with distinction, also acts as a reminder for the company to focus on its business mission of helping orphans around the world improve their living conditions, said Corey Jeter, who has been with the company since 2007, in a statement.
Real Wood Floors staff, clients and friends have been traveling to China for more than half a decade, where they volunteer their time to install flooring at an orphanage.
The orphanage floors are now complete, and the company is considering other orphanages for the same volunteer work.
Read more about Real Wood Floors’ efforts to help orphans in China in the upcoming February/March 2015 issue of HF (or read it online now).
