Mohawk Industries’ (Dallas) Spring sales event, “Love Your Floor,” runs from March 27 through May 11.
The sales event includes offers such as: consumer coupons at the point of purchase, promotional product blankets, no interest financing until January 2018 and a professionally designed point-of-sale kit.
This year Mohawk, acting on retailer feedback from previous years’ sales events, is providing retailers with an expanded package of promotional and incentive tools this year that take advantage of online lead generation.
“Through the sale, we’re focused on utilizing strategic digital marketing efforts to connect with in-market consumers and drive them to our premier network of retailers,” said David Duncan, senior vice president of marketing and sales operations at Mohawk, in a statement.
Retailers should contact their Mohawk sales representative for more information about the Love Your Floor sales event.
