Bostik Inc. Rides With Professional Cyclists During Tour de France

Bostik Inc. at the Tour de France 2015Bostik Inc. (Wauwatosa, Wis.) is an official supplier of the Tour de France 2015, which started July 4 in Utrecht, Netherlands, and finishes in Paris on July 26.

As a supplier, Bostik is driving three branded vehicles in the “publicity caravan” that accompanies the race. It also offers spectators gifts and giveaways while they wait for the riders to ride by.

“Globalizing the distinct image of our brand is a good ‘step one’ in getting everyday people to become even more familiar with the Bostik,” said Michael Jenkins, business director for Bostik’s consumer and construction business unit in the Americas, in a statement.

Bostik also recently announced that it’s putting its logo on a Boeing 737 airplane.