Premium Partners

Armstrong Flooring Will No Longer Sell Direct to CCA Dealer Network

WFB Editors
Jul 19, 2016

Armstrong Flooring (Lancaster, Pa.) will return the sales and service of CCA Global Partners to its distributors, concluding its CCA direct program, effective Oct. 1.

“This change will allow Armstrong Flooring to focus our efforts on developing innovative products, stronger programs and more effective promotions to create demand and drive sell through for CCA members,” according to a statement from the company.

CCA Global Partners includes Flooring America & Flooring Canada, The Floor Trader, Carpet One Floor & Home and ProSource, among other home improvement businesses.

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