LaCrosse Hardwood Flooring will no longer be called LaCrosse Flooring by Westby Hardwood Products (Westby, Wis.), according to a statement from the company. The announcement was accompanied with the unveiling of a new logo.
“As our brand name has become the referenced name by our customers and the markets we serve, we have made the decision to drop ‘Westby Hardwood Products” from our operating name and go exclusively with ‘LaCrosse Hardwood Flooring,’” the statement said.
The company name has referenced Westby for eight years, when Westby Hardwood Products was acquired by Midwest Hardwood Corporation.
Contact information, staff and processes will not change.
Read Next
