Mohawk Industries (Dallas) has reshuffled its Flooring North America marketing team personnel as the department seeks to achieve the division’s performance goals.
The team is now being led by Seth Arnold, vice president of residential marketing. He will be responsible for hard and soft surface marketing strategies. Tammy Perez is now the director of the Mohawk hard surface brand, and will assume responsibility for wood, laminate, resilient, sheet vinyl and LVT products.
Other personnel include Kim Taylor, director of merchandising and strategy; Jason Sims, direction of brand marketing, distribution; Doug Ensley, senior director of marketing development; Jeremy Nyboer, brand director of soft surfaces; Angie Carter, direct of product marketing; Angelina Cebrian, director of commercial marketing; Laura Bartley, director of public relations and communication; Sarah Tuck, director of inbound marketing.
“Mohawk’s success is rooted in innovation and differentiation, and our goal is to ensure each brand and each product category is differentiated from one another in market position, features, benefits and styling as well as the supporting marketing functions,” said Karen Mendelsohn, senior vice president of marketing, in a statement.
