Mohawk Industries (Dalton, Ga.) has taken a number of actions across its brand offerings to serve the communities impacted by hurricanes Harvey and Irma.
Mohawk Industries (Dalton, Ga.) has taken a number of actions across its brand offerings to serve the communities impacted by hurricanes Harvey and Irma.
Mohawk is putting programs in place to help its customers restore their business operations and prepare for the recovery. These programs include enhanced financing and advertising programs, as well as an increased availability of products for immediate shipment.
Mohawk and its Dal-Tile brand started a GoFundMe page for employees to donate to directly assist their coworkers. Dal-Tile also put together a Care Team that created help lists with items such as food, clothing, baby essentials, toiletries, cleaning products and pet supplies. Employees in Dallas then donated designated items or sponsored entire families.
Mohawk is also extending its ongoing partnership with United Way by increasing its corporate donations in 2017 targeted to the Texas and Florida chapters, and it will raise additional relief funds to support United Way’s effort through targeted social media campaigns and a new website, mohawkhurrianerelief.com.
Employees, customers and consumers can use the website to donate to the United Way to support localized relief efforts.
The site also provides consumers in the regions hit by the hurricanes with a discount on flooring.
“Mohawk’s efforts to help in times of need are at the core of the company culture,” said Brian Carson, president of Mohawk Flooring North America, in a statement. “We care deeply about the communities where our employees and customers live and work. The resiliency and hope expressed by those affected have touched our hearts and inspired our actions.”