Today, June 1, is the deadline to enter your business in the 2020 WFB Outstanding Retailer Awards.
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Today, June 1, is the deadline to enter your business in the 2020 WFB Outstanding Retailer Awards.
The annual awards are free to enter and designed to honor the best in hardwood flooring retail. Recipients of the award will be profiled in the August/September issue of WFB.
Companies can enter by filling out a form and sending photos and other supporting information that tells us about their work. The recipients will be chosen based on their answers to the following criteria (for a guide to filling out the entry form, click here):
Company Story: Tell us about the history of your company. Describe how your business has evolved and explain your company's core philosophy.
Customer Service: Provide examples and/or anecdotes that best exemplify your company’s customer service.
Store Design: Send us high-resolution photos of your store design. Include information on merchandising techniques, unique locations, etc.
Digital Footprint: Tell us how your company stays up-to-date digitally in terms of marketing, customer service, management, etc.
Marketing: How do you promote your business? What’s your best success story?
Employee Management: How do you manage your employees in terms of training, maintaining morale, etc.?
Other Activities: Tell us about anything else that you think sets you apart from the typical retailer. Include high-resolution photos, company brochures/marketing materials and/or other documentation.
Retailers do not need to sell hardwood flooring exclusively to qualify for the awards, but wood flooring should make up a significant part of the retailer's business.
For further questions, email us at [email protected].