E.J. Welch appointed Tressa Samdal VP of marketing. The role was previously held by Kavita McCarthy, who was promoted to president in August.
Samdal has nearly 20 years of experience in the industry, having worked for Happy Floors, Florida Tile, IVC US and Mullican Flooring before joining E.J. Welch. She will be responsible for building brand awareness and leading all marketing initiatives.
“Tressa has a strong background and an uncanny ability to solve challenges in innovative ways,” E.J. Welch CEO Mitch Jolley said in a statement. “She’s made a name for herself in the industry, and we’re thrilled to have her on our team.”