Broadlume, a marketing and management platform for the flooring industry, announced the launch of Digital Retailing, a program designed to “bridge the technological gap” between manufacturers and retailers, the company said.
The program will offer online product visualization and e-commerce sample ordering from retailer websites as it drives “ready-to-buy” shoppers to retailer showrooms.
“While in beta this year, we have already transacted 17,054 samples on retailer websites,” Broadlume CEO Todd Saunders said in a Facebook post about the launch.
Broadlume, which called the program “the most significant development” since its founding in 2015, will host a webinar about Digital Retailing at this link.
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