Saroyan Hardwoods (Huntington Park, Calif.) hired Kendra Griffin as its chief marketing officer, responsible for leading all marketing initiatives and driving the progressive rebrand of the company.
Griffin brings more than 15 years of marketing and sales experience in the wood flooring industry.
In 2009, Kendra Griffin joined AB Media, Inc., and shortly after moved into the role of account executive for what was then Hardwood Floors Magazine. In this role, she worked closely with the NWFA, and in 2010, she also took on the responsibility of managing the NWFA Wood Flooring Expo booth and sales of sponsorships.
In 2018, the magazine was successfully rebranded as Wood Floor Business and became an independent media brand dedicated to serving the wood flooring industry.
“Saroyan Hardwoods is thrilled to have Kendra Griffin join our team,” President Jeff Saroyan said in a statement. “Her marketing experience, relationships and deep understanding of the industry will help propel the business and support our invaluable partnerships.”
Read Griffin’s WFB send-off message here.
