American manufacturer Anderson Tuftex (Dalton, Ga.) recently debuted its Design Trade Program for residential interior designers and architects.
Enrollees who specify Anderson Tuftex products will receive a financial reward on qualifying sales, in addition to free samples, dedicated support, access to exclusive events and more.
A 2023 report from Shaw Flooring, Anderson Tuftex’s parent company, surveyed 2,812 consumers who had purchased flooring in the last year. The results showed that nearly half of consumers who purchased flooring hired an interior designer, architect or contractor to help with flooring.
“At Anderson Tuftex, we understand that designers are key players in our industry as they are responsible for creating beautiful, comfortable, and sustainable homes,” Anderson Tuftex Vice President Bailey Walton said. “Our new Design Trade Program helps us support the residential design community and cultivate deeper relationships with our existing and new customers.”
For more information or to become a member, visit andersontuftex.com/en-us/trade.
