Howard Putnam

Howard Putnam is the former CEO of Southwest Airlines. He is also the keynote speaker for the upcoming NWFA Wood Flooring Expo.

As25 Ora Winners

Thriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer Awards

From reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.

Domestic pine three ways (from left): antique heart pine (courtesy of Joe Dawson), white pine (courtesy of Daniel Reddy) and Southern yellow pine (courtesy of Kyle Thompson).

Useful Advice When Dealing With Pine Flooring

As25 Techn Hed

How I Do These Jobs: Refinishing Decks

Shelby, Nick and Doug Lux.

How We Transitioned to a Second-Generation Family Business

Is the 'Upgrade' from 1K to 2K Finish Worth It?

Is the 'Upgrade' from 1K to 2K Finish Worth It?