Paul OstlundPaul Ostlund is division manager at Westby, Wis.-based Lacrosse Hardwood Flooring.TechniquesWords Matter When Talking About Wood FlooringExpert Paul Ostlund describes why it's so important that pros use the correct terms when discussing wood flooring and explains common misconceptions.May 22, 2017ManagementImproving Communication to Improve DistributionWho do you rely on for information about your market? Do you keep up on local news to help drive your sales? Do you rely on your sales staff, counter staff and customers to keep you informed of what is happening on the street?November 30, 2009TroubleshootingUneven Subfloor Results in CallbackI was called to inspect a wood floor where the homeowner had stopped the work in progress due to a noticeable hump in the floor. She was convinced that the flooring was defective, and as the rep for the wood flooring manufacturer's local distributor, I went out to inspect the floor.November 30, 2008Page 1 of 1Top StoriesDesignCraftsmanship Across the Globe: Introducing the Winners of the 2024 WFB Design AwardsHailing everywhere from Italy to Portugal to Cincinnati to Washington, D.C., to Brazil to Chicago (by way of Poland), the recipients of this year’s WFB Design Awards prove, through sweat and creativity, that true craftsmanship has no borders.Machines/ToolsMeet the Repairman Turning Edgers Into ArtworkContractingWhat’s Your Top Advice for When Things Get Slow?DesignWhite Oak vs. Red Oak: As Pressure Increases on White Oak, Red Oak Is a Versatile AlternativeSponsor ContentRecognizing Retail Excellence: Enter the 2024 WFB Outstanding Retailer Awards
