Paul OstlundPaul Ostlund is division manager at Westby, Wis.-based Lacrosse Hardwood Flooring.TechniquesWords Matter When Talking About Wood FlooringExpert Paul Ostlund describes why it's so important that pros use the correct terms when discussing wood flooring and explains common misconceptions.May 22, 2017ManagementImproving Communication to Improve DistributionWho do you rely on for information about your market? Do you keep up on local news to help drive your sales? Do you rely on your sales staff, counter staff and customers to keep you informed of what is happening on the street?November 30, 2009TroubleshootingUneven Subfloor Results in CallbackI was called to inspect a wood floor where the homeowner had stopped the work in progress due to a noticeable hump in the floor. She was convinced that the flooring was defective, and as the rep for the wood flooring manufacturer's local distributor, I went out to inspect the floor.November 30, 2008Page 1 of 1Top StoriesContractingIntroducing the Winners of the 2026 WFB Truck & Van ContestRoad-ready, strong and steady, this year’s WFB Truck & Van Contest winners brought their A game. Find out whose work vehicles won Best Exterior Graphics, Most Organized Interior, Most Unusual, Biggest Disaster and the new Exterior/Organized Combo award!TechniquesWhat Is Your Favorite White Oak Floor You’ve Ever Done?RetailBuilding Bozeman: 4 Must-Haves We Put in Our ShowroomStain/Custom ColorMy Rule Of Three: How I Match Customers With Stain Colors Right AwayNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1
