Paul OstlundPaul Ostlund is division manager at Westby, Wis.-based Lacrosse Hardwood Flooring.TechniquesWords Matter When Talking About Wood FlooringExpert Paul Ostlund describes why it's so important that pros use the correct terms when discussing wood flooring and explains common misconceptions.May 22, 2017ManagementImproving Communication to Improve DistributionWho do you rely on for information about your market? Do you keep up on local news to help drive your sales? Do you rely on your sales staff, counter staff and customers to keep you informed of what is happening on the street?November 30, 2009TroubleshootingUneven Subfloor Results in CallbackI was called to inspect a wood floor where the homeowner had stopped the work in progress due to a noticeable hump in the floor. She was convinced that the flooring was defective, and as the rep for the wood flooring manufacturer's local distributor, I went out to inspect the floor.November 30, 2008Page 1 of 1Top StoriesSurveys2026 Wood Floor Business Contractor SurveyHere are the results from our exclusive survey of wood flooring contractors.ManagementHow Online Quoting Saved My Sanity and My BusinessTechniquesHow We Did This Floor: A Mixed Media Floor Fit for a Texas CastleDesignEnter the 2027 Wood Floor Business Design AwardsRecoatingHow We Do These Floors: Recoating The Worst of the Worst
