Paul OstlundPaul Ostlund is division manager at Westby, Wis.-based Lacrosse Hardwood Flooring.TechniquesWords Matter When Talking About Wood FlooringExpert Paul Ostlund describes why it's so important that pros use the correct terms when discussing wood flooring and explains common misconceptions.May 22, 2017ManagementImproving Communication to Improve DistributionWho do you rely on for information about your market? Do you keep up on local news to help drive your sales? Do you rely on your sales staff, counter staff and customers to keep you informed of what is happening on the street?November 30, 2009TroubleshootingUneven Subfloor Results in CallbackI was called to inspect a wood floor where the homeowner had stopped the work in progress due to a noticeable hump in the floor. She was convinced that the flooring was defective, and as the rep for the wood flooring manufacturer's local distributor, I went out to inspect the floor.November 30, 2008Page 1 of 1Top StoriesContractingBlending Personality With Practicality: See the Winners of the 2025 WFB Truck and Van ContestGet ready to rev your engines and roll into the world of wood flooring pros’ work vehicles. The WFB Truck & Van Contest celebrates pros' trucks and vans with categories for Best Exterior Graphics, Most Organized Interior, Most Unusual Work Vehicle and Biggest Disaster.DesignAnimator’s Studio is Transformed With a Herringbone Pencil FloorSubfloor PrepSelf-Leveler 101: How We Do It Before Installing Wood FlooringParquetTransformative Flooring Design Illuminates HomeSponsor ContentA Complicated Challenge: Refinishing the Tavern on the Green
