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Rob Johnson

Rob Johnson a former wood flooring contractor, is now national training manager for Des Moines, Iowa-based Basic Coatings LLC.
Installation
Step by Step: How to Make Your Own Wood Flooring Reducers
Detailed instructions on how to manufacture your own wood flooring reducers.
November 30, 2005
Reducers are one of the finishing touches that complete a job.
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Top Stories
Wood flooring contractor kneeling while installing hardwood flooring with power tools on a residential floor
Surveys
2026 Wood Floor Business Contractor Survey
Here are the results from our exclusive survey of wood flooring contractors.
Man reviewing online quotes on computer with WE Business logo overlay
Management
How Online Quoting Saved My Sanity and My Business
Diamond pattern mixed media floor installation in a Texas castle interior with stone walls and castle exterior visible in inset photo
Techniques
How We Did This Floor: A Mixed Media Floor Fit for a Texas Castle
Diverse multigenerational family smiling outdoors with text about legal risks of working for friends and family
Legal Advice
Wood Floor Pros: Legal Risks of Working for Friends and Family
Craftsperson sketching wood design samples for 2027 WFB Design Awards competition, deadline February 5
Design
Enter the 2027 Wood Floor Business Design Awards