Bill CostelloBill Costello is an Olive Branch, Miss.-based southeast account manager for finish manufacturer Dura Seal.FinishingPicking the Right Wood Floor Finish ApplicatorAdvice on which applicator to use for different types of wood floor finish, including poly, waterborne, moisture-cure and conversion varnish.September 30, 2008FinishingTrouble Arises with Poly Beads on this Wood FloorNovember 30, 2001Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity