Dan PortuDan Portu is owner at Aberdeen, N.C.-based Heritage Hardwood Floors.ManagementHow I’ve Improved Estimating to Save Time and Make More MoneyWood flooring pro Dan Portu explains how he improved profitability and saves time by modifying his estimating process.March 17, 2021ContractingHow I Started: $37, No Car and No Connections'I moved down here when I was 21 with my friend, my bed, my clothes and, literally, 37 dollars in my pocket,' says wood flooring pro Dan Portu, who now runs a successful wood flooring business.May 20, 2019Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
