Dan Portu

Dan Portu is owner at Aberdeen, N.C.-based Heritage Hardwood Floors.

How I’ve Improved Estimating to Save Time and Make More Money

Wood flooring pro Dan Portu explains how he improved profitability and saves time by modifying his estimating process.

March 17, 2021

Most people don't understand why you are more expensive, so you have to teach them what paying more will mean for them. These are 'before' photos from a job we recently refinished—it looks fine in the room scene, but when I walked the floor, I saw the sanding was horrific.

How I Started: $37, No Car and No Connections

'I moved down here when I was 21 with my friend, my bed, my clothes and, literally, 37 dollars in my pocket,' says wood flooring pro Dan Portu, who now runs a successful wood flooring business.

May 20, 2019

When we were kids, my dad always told us: 'When ya look good, ya feel good, when ya feel good, ya do good.'' I've put this into play in my business. Everyone having matching work wear is not only great for the guys but looks professional to the clients. In this pic are Mike Lawson, Dave Tencate, me and my brother Ken Portu. Missing from this pic is the fifth member of our sanding team, Jason Davis.

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Up For The Challenge: See the Winning Floors of the 2022 WFB Design Awards

Scroll through the stunning floors that took home the Best Residential, Best Commercial, Best Stairs, Best Gym, Readers’ Choice and Next Gen Design Awards.

Background image: Mike Reissig. Sanding photos: Top row left to right: Jacob Durham, Josh Rollins, Jose Hernandez. Second row left to right: Staci Martinez, R.J. Cunningham, Stephen Young. Third row left to right: Joe Smith, Eduardo Hernandez de la Cruz, Luis Perez. Bottom row left to right: Jim Kramer, Fino Oficio, Michael Tipon.

Wood Floor Sanding 101, Part 2

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What’s Your Best Tip For Working With Stairs?

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Technology and Art Collide: Creating the ‘Unity’ Mandala in Wood

Me: Left, circa 1991 in my days as a rocker, and, right, at a wood flooring school in 2019.

When Things Don’t Go As Planned: From Rock Band to Wood Flooring