Dan Portu | Wood Floor Business

Dan Portu

Dan Portu is owner at Aberdeen, N.C.-based Heritage Hardwood Floors.

How I’ve Improved Estimating to Save Time and Make More Money

Wood flooring pro Dan Portu explains how he improved profitability and saves time by modifying his estimating process.

March 17, 2021

Most people don't understand why you are more expensive, so you have to teach them what paying more will mean for them. These are 'before' photos from a job we recently refinished—it looks fine in the room scene, but when I walked the floor, I saw the sanding was horrific.

How I Started: $37, No Car and No Connections

'I moved down here when I was 21 with my friend, my bed, my clothes and, literally, 37 dollars in my pocket,' says wood flooring pro Dan Portu, who now runs a successful wood flooring business.

May 20, 2019

When we were kids, my dad always told us: 'When ya look good, ya feel good, when ya feel good, ya do good.'' I've put this into play in my business. Everyone having matching work wear is not only great for the guys but looks professional to the clients. In this pic are Mike Lawson, Dave Tencate, me and my brother Ken Portu. Missing from this pic is the fifth member of our sanding team, Jason Davis.

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As22 Techniques Recoating

Recoating Wood Flooring 101

Recoating a wood floor can be challenging, to say the least, but following this advice can increase chances of success.

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Showcasing Resilience: See the Winners of the 2022 WFB Outstanding Retailer Awards

I make a conscious effort to create a work experience for my employees that is drastically different from the one I started in. That’s me on the left with my employees Kevin Huff in black and Dale Merriam in red.

What I Do To Manage Today’s Employees On The Job

Make sure you understand the differences between applying natural oil finishes and typical surface finishes.

Tips For Success When Using Natural Oil Finishes

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Finding The Light in a Wood Floor Yin-Yang