Premium Partners

Jason Potts

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Jason Potts runs the AI-integrated resource center, Ballin Knows Best, and its associated customer relationship management app, Local Lead Connector, alongside flooring pro Ken Ballin.

Management
SEO Tips for Wood Flooring Pros
From crafting a compelling homepage title to showcasing the authenticity of your work through before-and-after photos, there are plenty of strategies that can significantly boost your local Google Search rankings.
September 17, 2025
Wood flooring SEO tips graphic with professional using smartphone
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Top Stories
Wood flooring contractor kneeling while installing hardwood flooring with power tools on a residential floor
Surveys
2026 Wood Floor Business Contractor Survey
Here are the results from our exclusive survey of wood flooring contractors.
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Management
How Online Quoting Saved My Sanity and My Business
Diamond pattern mixed media floor installation in a Texas castle interior with stone walls and castle exterior visible in inset photo
Techniques
How We Did This Floor: A Mixed Media Floor Fit for a Texas Castle
Diverse multigenerational family smiling outdoors with text about legal risks of working for friends and family
Legal Advice
Wood Floor Pros' Legal Risks of Working for Friends and Family
Craftsperson sketching wood design samples for 2027 WFB Design Awards competition, deadline February 5
Design
Enter the 2027 Wood Floor Business Design Awards