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Jason Potts

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Jason Potts runs the AI-integrated resource center, Ballin Knows Best, and its associated customer relationship management app, Local Lead Connector, alongside flooring pro Ken Ballin.

Management
SEO Tips for Wood Flooring Pros
From crafting a compelling homepage title to showcasing the authenticity of your work through before-and-after photos, there are plenty of strategies that can significantly boost your local Google Search rankings.
September 17, 2025
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As25 Ora Winners
Retail
Thriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer Awards
From reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.
Domestic pine three ways (from left): antique heart pine (courtesy of Joe Dawson), white pine (courtesy of Daniel Reddy) and Southern yellow pine (courtesy of Kyle Thompson).
Techniques
Useful Advice When Dealing With Pine Flooring
As25 Techn Hed
Contracting
How I Do These Jobs: Refinishing Decks
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News
Recognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal Contest
3 Things to Do in Uncertain Financial Times
Sponsor Content
3 Things to Do in Uncertain Financial Times