Business Briefs: The Team Myth

Shutterstock.com | Igor kisselev
Shutterstock.com | Igor kisselev

Shutterstock.com | Igor kisselevShutterstock.com | Igor kisselev

All teams are groups, but not all groups are teams. Calling a group a team doesn't make it one. Too many business owners think of "team" as a label. A "team" is an achievement that requires these steps:

1) Assemble a talented group of people. Talent matters, but identifying and recruiting talent is only the first step. Talent alone is never enough, so you must ...

2) Build everything around a clearly defined series of goals. All teams organize around specific objectives that are communicated thoroughly and consistently.

3) Create a clearly defined and shared benefit for each team member. No one on an NFL team shows up every day focused on earning the head coach a new contract. In your business, no one shows up every day hoping to earn the owner another vacation home. Create shared benefits.

4) Every team member buys in with a specific shared sacrifice. That creates buy-in, the foundation of a merit system.

5) Hold the team to a specific time period. The first four steps help your team reach the start date. The end date helps push the team with sense of urgency and focus.

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