From the showroom to the boardroom, your ability to deliver a message with clarity has a dramatic impact on your success. What is the cost of unclear communication in your business? There are four keys to developing clarity:
1) Substance: What is the single most important message you want them to remember? What action do you want them to take? What story could you share to illustrate benefits? Consider the perspective of your audience.
2) Simplicity: Ask yourself: "How can I deliver that message in the most simplistic manner possible?" This is not to talk down to people, but to present a message that is easy to understand, interpret and act on.
3) Structure: Some key areas are: rapport building, opening, information gathering, information sharing, story structure and placement, and closing/call to action.
4) Speed: During any presentation, it is important to use vocal variety (tone, volume and speed) to keep your audience engaged and to create emphasis on critical points.
