Retail

How We Stay Memorable With Out-Of-The-Box Marketing

To be successful, I have found you have to build a process that keeps you in contact with clients over the years so they remember you. It’s a balancing act—you want to stay in contact, but you don’t want to annoy people. Here’s how our process works.

We like to have fun with our marketing. This sales funnel runs all the time and offers clients “Super Hero Bucks” for every $1,500 flooring purchase.

Breaking the “Tradesman’s Curse” for Growth, Part 1: Creating Your Standard Operating Procedures

The first step to transforming your business and creating a solid business structure is to identify and improve your standard operating procedures—here are some tips from wood floor pro Matt Garcia.

Breaking Curse Part1

What You Should Be Doing as a Flooring Salesperson

I learned a lot about sales and selling in the process of building my business. Here are some tips and reminders about what I believe you should be doing every day to improve as a professional who sells wood flooring for a living.

A good salesperson needs to build confidence and become the leader in every customer interaction.

Making Flooring Dreams Come True: The Winners of the 2023 Outstanding Retailer Awards

Through years of honing their skills and procedures they’ve collectively raised the industry’s standard of excellence. We are honored to share their stories and insights into their successes.

Or Aopen 823 Lg

Facebook Group Becomes ‘Digital Town Square’ for Retailers

A Facebook group founded as a way to stay connected during the COVID-19 pandemic in 2020 has since become a bustling hub for flooring retailers.

As23 Yb Social Studies

Simple Changes That Can Boost Your Wood Flooring Retail Sales

After spending his entire career in wood flooring retail, Thomas Dux has some basic advice for wood flooring retailers to help increase their sales.

Large-format samples and sharing a glass of wine with customers are two things that help us stand out amid all the other retailers selling flooring.

How I Managed a Large Home Development Project

The developers ended up building 200 homes. I provided the flooring material and design for over 60 of them, completing my last home in December 2022. Here’s what I learned along the way.

I set out to make every wood floor in this housing development unique to each client. Ten years and around 60 new homes later, I achieved my goal.

How ‘Luxury Without Elitism’ Drives Our Flooring Business

One of the mottos for our N.Y.C.-based retail flooring business is “luxury without elitism.” It means that no matter what you look like, no matter how big your apartment is, if you come into one of our showrooms, we want you to feel great.

Over the years, we’ve become a staple for high-end projects around New York City and have also expanded with locations in Boston, Miami, Dallas and New Jersey. But we never forgot our company’s humble beginnings, and that foundation has continued to inspire how we run our business.

How to Make the Most of Industry Trade Shows

Going to trade shows is an investment of time and money, and so Richard Bell always strives to get the most out of them when he's there. Here’s how he does that.

Going to trade shows is a big investment of time and money, so be sure you arrive at the show with a strategy.

How We’re Adapting to the Latest Credit Card Scams

For wood flooring retailers, it seems it’s a full-time job these days to try to stay ahead of them or create policies to prevent fraud. The latest scenario demands an even more vigilant approach.

Our company fell victim to a new type of scam going around. We’re bolstering our security measures to prevent it from happening again.

From the Humblest Beginnings to High-End Hardwood Flooring

Today, Dago Orozco does wood flooring for some of the most famous people in the world, but his story began on a farm in Mexico.

Today my wife, Patricia, and son, Dago Jr., are an essential part of my business. Here we are in the showroom I opened six years ago.

Pain and Joy: How We Turned Around A Company In A Recession

Here’s how we not only survived the recession, but in the process also laid the groundwork to become one of the leaders in our market.

Education has become a foundational part of our business, and it’s helped set us apart.

Page 1 of 6

Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.