Retail

We Grew 50% And Opened A Third Store. Here’s How We Did It.

There are a lot of factors to consider when opening a new store. Here’s how our company decided to open a third store and how we pulled it off.

April 7, 2022

1612 Randolph Ave 010

How Going Paperless Prepared Us For 2020—And Beyond

When 2020 hit and companies were forced to work from home, Corona Hardwood was ready. Here's how they got there.

February 2, 2022

Starting our website in 2008 set us on the paperless path we’re on now.

How My Travels Help My Flooring Company Stand Out

Here’s why I go to such great lengths—literally—to ensure my wood flooring company’s offerings remain one-of-a-kind.

December 9, 2021

I’ve been traveling since I was a kid and, up until the pandemic, I made a point of traveling at least six times a year, both for work and for pleasure.

How We Maintain Good Relationships with Subcontractors

Their success is our success and vice versa.

November 10, 2021

Me (Greg) and Max Pedko (right), one of our subcontractors. Max has been working with us for 13 years and is an important part of our success.

2021 WFB Wood Flooring Retailer Survey

October 27, 2021

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Bolstered for Success: See the Winners of the 2021 WFB Outstanding Retailer Awards

Read how these stellar wood flooring retailers continue to innovate and elevate the industry during one of its most volatile times.

July 20, 2021

Photo by Bruce Crippin

How E-Commerce Became an Advantage For Us in the Pandemic

Wood floor pro Tim Nassis details how his retail company, Woodchuck Flooring, was able to grow its shipping service during the pandemic.

March 17, 2021

Here's Sales Associate Jamie Pilkey packing a new online order; we're able to weigh and ship all our orders right from our Toronto warehouse.

Stain/Custom Color

How We Create Custom Colors with Clients in Our Showroom

The color lab process is really just allowing people to feel like they can customize exactly to their specification. Once they get involved, everyone has a little skin in the game.

November 18, 2020

With our color lab, we can create floor colors alongside customers.

Managing Your Flooring Retail Store in the Time of COVID

COVID-19 is sure throwing a lot of curveballs at the flooring industry. Following the best practices that made us successful in the first place will be important.

September 17, 2020

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Paving the Way: The Winners of the Second Annual WFB Outstanding Retailer Awards

Read about some of the most innovative, hardworking hardwood flooring retailers in the industry.

July 16, 2020

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Tips for Selling Wood vs. Lookalike Flooring Products

Wood flooring retailers need products that are profitable and maintain margins. Hardwood, now more than ever, is a powerful tool to reach those objectives.

May 18, 2020

There are so many wood lookalikes in the world now. How do you convince customers they should stick with the real thing?

How We Pivoted Our Business Operations with Virtual Estimates

Footprints Floors had been looking into virtual flooring estimates for some time before COVID-19 hit. Here's how they implemented the service during the crisis.

April 29, 2020

We shared an example of the virtual estimate process on our website, as well.

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Up For The Challenge: See the Winning Floors of the 2022 WFB Design Awards

Scroll through the stunning floors that took home the Best Residential, Best Commercial, Best Stairs, Best Gym, Readers’ Choice and Next Gen Design Awards.

Background image: Mike Reissig. Sanding photos: Top row left to right: Jacob Durham, Josh Rollins, Jose Hernandez. Second row left to right: Staci Martinez, R.J. Cunningham, Stephen Young. Third row left to right: Joe Smith, Eduardo Hernandez de la Cruz, Luis Perez. Bottom row left to right: Jim Kramer, Fino Oficio, Michael Tipon.

Wood Floor Sanding 101, Part 2

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What’s Your Best Tip For Working With Stairs?

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Technology and Art Collide: Creating the ‘Unity’ Mandala in Wood

Me: Left, circa 1991 in my days as a rocker, and, right, at a wood flooring school in 2019.

When Things Don’t Go As Planned: From Rock Band to Wood Flooring

Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.