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Retail
Bolstered for Success: See the Winners of the 2021 WFB Outstanding Retailer Awards
Read how these stellar wood flooring retailers continue to innovate and elevate the industry during one of its most volatile times.
July 20, 2021
Retail
How E-Commerce Became an Advantage For Us in the Pandemic
Wood floor pro Tim Nassis details how his retail company, Woodchuck Flooring, was able to grow its shipping service during the pandemic.
March 17, 2021
Stain/Custom Color
How We Create Custom Colors with Clients in Our Showroom
The color lab process is really just allowing people to feel like they can customize exactly to their specification. Once they get involved, everyone has a little skin in the game.
November 18, 2020
Retail
Managing Your Flooring Retail Store in the Time of COVID
COVID-19 is sure throwing a lot of curveballs at the flooring industry. Following the best practices that made us successful in the first place will be important.
September 17, 2020
Retail
Paving the Way: The Winners of the Second Annual WFB Outstanding Retailer Awards
Read about some of the most innovative, hardworking hardwood flooring retailers in the industry.
July 16, 2020
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Retail
Tips for Selling Wood vs. Lookalike Flooring Products
Wood flooring retailers need products that are profitable and maintain margins. Hardwood, now more than ever, is a powerful tool to reach those objectives.
May 18, 2020
Retail
How We Pivoted Our Business Operations with Virtual Estimates
Footprints Floors had been looking into virtual flooring estimates for some time before COVID-19 hit. Here's how they implemented the service during the crisis.
April 29, 2020
Retail
Honoring the Best in Wood Flooring Retail: Enter the 2020 WFB Outstanding Retailer Awards
Entries are open for the second annual WFB Outstanding Retailer Awards.
April 27, 2020
Retail
How We Mix Life Coaching with Retail Flooring
Brian's Flooring and Design offers complimentary life coaching sessions for all of its employees. Here's how it's changed the retail flooring business.
March 18, 2020
Retail
How We Grew Our Store But Kept Its 'Family' Culture
We needed to figure out how to bridge that gap—to allow our store’s family-like atmosphere to continue, but maintain a professionalism that would sustain our growth.
January 17, 2020
Retail
2019 Wood Floor Business Retailer Survey
Find out details about about wood flooring retailers' businesses, from revenue to employees to ages and education, in this exclusive survey.
September 20, 2019
Retail
Retail Excellence: The Winners of the First WFB Outstanding Retailer Awards
Find some inspiration in the success stories of the companies featured in WFB's first annual Outstanding Retailer Awards.
July 18, 2019
Retail
Kick-Start Your Wood Floor Retail Marketing Strategy with These Tips
There's a lot to juggle in today's world of hardwood flooring retail marketing. Let's break it down.
July 17, 2019
Retail
By The Numbers: Reevaluating Your Retail Store
How do you examine your wood floor retail business in a way that makes sense and actually helps? It all starts with the numbers.
March 15, 2019
Retail
How to Ask Your Wood Floor Consumer the Right Questions
The wood floor shopping experience can be overwhelming for consumers. Asking these questions can help.
November 27, 2018
Retail
Keep Customers in Your Showroom Longer with These Design Tips
It’s the subtle changes that make all the difference.
September 21, 2018
Retail
How to Win at Retail with ‘Webrooming’
The internet has shaken up the way people shop, and "webrooming" is an increasingly popular consumer behavior that can benefit retailers.
May 21, 2018
Retail
Retail Wisdom: What Successful Stores Are Doing to Stand Out
What can you do to make your store a must-see destination? Small things can make a big difference.
March 16, 2018
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Top Stories
Tools + Equipment
Saws 101: What You Should Have as a Wood Floor Pro
Wood floor pro Kyle Neuroh explains which saws wood flooring pros really need, what to know when buying, and how to square up miter and table saws.
Retail
Bolstered for Success: See the Winners of the 2021 WFB Outstanding Retailer Awards
Parquet
Know These Facts When Ordering Chevron Flooring
Contracting
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Parquet
Antique End Grain Blocks Meet ‘Redneck Grout’
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