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How To Gauge What Floor Your Client Wants In Two Minutes

We’ve found that nine out of 10 times this questionnaire leads to a floor the client ends up choosing.

September 19, 2022

We’ve found that nine out of 10 times our quick questions lead to a floor the client ends up choosing.

Former Retailer Starts Company That Automatically Updates Showroom Pricing

Flooring retailer Kristen Stensby found that constantly updating pricing in the showroom was labor-intensive, so she set out to find an easier option.

August 29, 2022

Pictured from Showroom Pricing are (left to right): Jackie Ulmer, customer success ninja; Kristen Stensby, co-owner; Jason Smith, co-owner; and Dave Holy, co-owner.

Showcasing Resilience: See the Winners of the 2022 WFB Outstanding Retailer Awards

The following WFB Outstanding Retailer Award winners of 2022 have each displayed adaptability, resilience and growth. Each also shared insights into how they’ve built successful teams and moved their businesses forward.

August 8, 2022

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My Best Advice Before Opening Up A Retail Location

From my 36 years of experience in this business, including falling on my face a few times, here are some things I suggest you consider carefully before jumping into the retail part of the business.

July 27, 2022

You can build that beautiful showroom, but are you prepared to pay for the staff to be in it during all your open hours?

Using My Unique Background To Make My Business Stand Out

I loved my life in France, but I always wondered: What else awaits me? This mentality has pushed me to take risks that have helped me build a successful wood floor retail business in the U.S. and incorporate a global-lens approach.

May 19, 2022

I held onto my American dream with all my might. And slowly but surely, I began to establish a foothold, and, after a lot of hard work, my business took off.

We Grew 50% And Opened A Third Store. Here’s How We Did It.

There are a lot of factors to consider when opening a new store. Here’s how our company decided to open a third store and how we pulled it off.

April 7, 2022

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How Going Paperless Prepared Us For 2020—And Beyond

When 2020 hit and companies were forced to work from home, Corona Hardwood was ready. Here's how they got there.

February 2, 2022

Starting our website in 2008 set us on the paperless path we’re on now.

How My Travels Help My Flooring Company Stand Out

Here’s why I go to such great lengths—literally—to ensure my wood flooring company’s offerings remain one-of-a-kind.

December 9, 2021

I’ve been traveling since I was a kid and, up until the pandemic, I made a point of traveling at least six times a year, both for work and for pleasure.

How We Maintain Good Relationships with Subcontractors

Their success is our success and vice versa.

November 10, 2021

Me (Greg) and Max Pedko (right), one of our subcontractors. Max has been working with us for 13 years and is an important part of our success.

2021 WFB Wood Flooring Retailer Survey

October 27, 2021

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Bolstered for Success: See the Winners of the 2021 WFB Outstanding Retailer Awards

Read how these stellar wood flooring retailers continue to innovate and elevate the industry during one of its most volatile times.

July 20, 2021

Photo by Bruce Crippin

How E-Commerce Became an Advantage For Us in the Pandemic

Wood floor pro Tim Nassis details how his retail company, Woodchuck Flooring, was able to grow its shipping service during the pandemic.

March 17, 2021

Here's Sales Associate Jamie Pilkey packing a new online order; we're able to weigh and ship all our orders right from our Toronto warehouse.

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Recoating Wood Flooring 101

Recoating a wood floor can be challenging, to say the least, but following this advice can increase chances of success.

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Showcasing Resilience: See the Winners of the 2022 WFB Outstanding Retailer Awards

I make a conscious effort to create a work experience for my employees that is drastically different from the one I started in. That’s me on the left with my employees Kevin Huff in black and Dale Merriam in red.

What I Do To Manage Today’s Employees On The Job

Make sure you understand the differences between applying natural oil finishes and typical surface finishes.

Tips For Success When Using Natural Oil Finishes

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Finding The Light in a Wood Floor Yin-Yang

Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.