2025 WFB Wood Flooring Retailer Survey

Sep 30, 2025

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Every two years, we ask wood flooring retailers to share insights into their businesses. To take a deep dive into data about wood flooring retailers today, read below. (To see the State of the Industry data with more stats about retailers, go to bit.ly/am25soi).

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Misconceptions About Film-Forming Wood Floor Finishes

Misconceptions About Film-Forming Wood Floor Finishes

As25 Ora Winners

Thriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer Awards

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The 2025 Wood Floor Business Retailer Survey is Open!

Volunteering at local events like this supply drive has helped bring awareness to our business.

How Volunteering Can Help Your Retail Business

Our Sales Training Program That Sets Us Up for Success

At Unique Wood Floors, we’ve implemented an eight-week training program for new sales associates.

Our training doesn't stop after onboarding. We understand that being a qualified sales associate takes continuing education.

Sponsored

Misconceptions About Film-Forming Wood Floor Finishes

Odie's Oil

Uncover the hidden health risks and debunked industry myths of polyurethanes, and discover why using a structural oil finish from Odie’s Oil is a smarter, safer, and more durable alternative.

Misconceptions About Film-Forming Wood Floor Finishes

Thriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer Awards

From reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.

As25 Ora Winners

The 2025 Wood Floor Business Retailer Survey is Open!

Help us explore the businesses of wood flooring retailers by taking our WFB Retailer Survey.

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How Volunteering Can Help Your Retail Business

Community engagement and employee volunteering don’t cost much, but can have a significant impact on your town and your business. By utilizing existing resources, you can benefit others who need assistance at a minimal expense.

Volunteering at local events like this supply drive has helped bring awareness to our business.

How We Created a Social Media Side Business

In a little over two years ago and have gathered over 151,000 YouTube subscribers and 41,000 TikTok followers. Here are our tips for creating a side business on social media.

Our team’s work creating and editing videos earned us a YouTube Silver Play Button for getting over 100,000 subscribers.

Enter the 2025 WFB Outstanding Retailer Awards

Are you a wood flooring retailer who goes above and beyond? Enter the 2025 WFB Outstanding Retailer Awards.

How We’ve Managed to Retain Employees for Decades

One of the biggest things we’re proud of at California Designs is our family of employees.

How to Personalize the Shopping Experience for Your Customers

Personalizing the customer experience is a great way to make customers feel important and valued.

Lygia Linardi creates a custom selection of flooring samples for each client.

Striving for Excellence: See the Winners of the 2024 WFB Outstanding Retailer Awards

WFB Outstanding Retailer Award winners of 2024 have displayed excellence in their retail businesses through stunning showrooms, exceptional customer service and clever digital tactics.

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Kiosks Help Customers Pick Their Floors One Touch at a Time

Madison, Wis.-based Sergenian's added two flooring kiosks to its showroom to help customers find what they want faster and easier.

Mark Maly tries out the new flooring Kiosks in Sergenian's.

Enter the 2025 Wood Floor Business Truck & Van Contest

Every year Wood Floor Business highlights some of the most interesting wood flooring work vehicles in the industry. Enter your wood flooring vehicle in the 2025 contest today!

Sponsored: From Overworked and Under-Paid to Having Work-Life Balance

In 2008 I was overworked, underpaid and, frankly, I hated my job. Here's how I started running my company like a CEO with more energy and work-life balance.

In 2008 Tim Nassis (third from right) was 'overworked, under-paid and, frankly, I hated my job.' Then he started running his company like a CEO with more energy and work-life balance.

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Resource Book

Looking for a specific product or a company? Wood Floor Business has the only comprehensive database of the industry.

Podcasts

All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.