Adapting to Shifting Trends Key to Wood Flooring Dealer's Survival

Greg Glasnow has been in the wood flooring business 32 years, so he knows that tough economic times-like what the U.S. is going through now-call for marketplace adaptation, according to a feature on his company in The Santa Clarita Valley Signal.

Glasnow opened Acorn Hardwood Flooring in Santa Clarita, Calif., in 1979. He started off doing install, sand and finish work, and when demand for prefinished flooring started to rise in the '90s, he shifted his offerings.

His wife Donna joined the company in 1987, and the couple endured cycles when linoleum and vinyl were tops on consumer minds. And when Greg noticed that he was being approached by a lot of customers asking him to match existing flooring, he decided to open his own wood floor manufacturing company-Aged Timbers-in Sylmar, Calif.

Most recently, Greg and Donna have had to adjust their workforce to the dire economic conditions by reducing staffs at both Acorn and Aged Timbers. To reduce their overhead costs at Aged Timbers, the couple shares the 17,000-square-foot building with another business.

Greg got into woodworking after learning carpentry skills from his grandfather. Today he's working to implement time-saving technology in his wood flooring manufacturing facility. He told The Signal, "I think grandpa would be proud."

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