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The National Wood Flooring Association released its consumer-focused “Wood Floor Styles and Trends Guide,” a look book members can customize with their company’s logo and use as a marketing tool.
The 16-page booklet features a variety of photos that spotlight the beauty, benefits and trends of wood flooring. It also includes educational information for the consumer, including troubleshooting tips, maintenance advice and moisture management guidance.
It is available in digital and print format, which means NWFA members can brand the booklet and feature it in email and direct marketing campaigns or home shows.
“This consumer guide will help ensure that those employees at the point-of-sale have a selling tool that guides the buying process to the right product, and provides the consumer with a checklist to make sure they have enough knowledge to make the right long-term investment in their home,” said NWFA President & CEO Michael Martin in a statement. “It is a valuable tool to help NWFA members market themselves and grow consumer demand for wood flooring.”
NWFA members can customize and purchase the guide on the NWFA website. Non-members can order the publication on NWFA's consumer-facing website.