Sponsored: Pros Explain Why They Choose Advantage Coatings Finish

May 16, 2016

In this video, hear from contractors Tim Daly at TGB Flooring in Denver and Steve Heller at HY Floor in San Carlos, Calif., about why they choose to use Advantage Coatings finishes on their wood flooring jobs.

Builder Confidence Below 40 for 16 Months

August 17, 2026

Think Like A Brand: Why Your Flooring Business Needs A Real Identity

WFB Briefs: Home Depot CEO on Leave, Single-Family Home Permits Down, More

Fuel Price Dip Leads To Flat Construction Input Prices in July

WIFI Announces Upcoming Events

News

Builder Confidence Below 40 for 16 Months

Builder confidence in the newly built single-family home market rose one point to 35 in August, according to the National Association of Home Builders/Wells Fargo Housing Market Index. The index has spent 16 consecutive months below 40.

Think Like A Brand: Why Your Flooring Business Needs A Real Identity

Horizon Forest Products

In the hardwood flooring industry, most business owners think in terms of tools, inventory and craftsmanship (which makes sense). But in today’s market, even the best-installed floor can be overlooked if the company behind it lacks a recognizable identity.

News

WFB Briefs: RealTruck and Makita To Award Truck Upgrades, FCITS Adds Paul Sneed as Instructor, and More

Enter the RealTruck/Makita truck upgrade sweepstakes, FCITS adds Paul Sneed as instructor, and more.

News

Contractor Backlog Falls to Lowest Level Since January

Associated Builders and Contractors' Construction Backlog Indicator fell to 8.0 months in July, the lowest level since January and 0.8 months below both the June reading and its level a year ago, according to an ABC member survey.

News

California, Texas, Florida Drive Over 20% of Remodeling Spending

California held the largest share of U.S. remodeling spending in the first quarter of 2026 at 8.0%, or $22.2 billion, followed by Texas (7.3%, or $20.2 billion) and Florida (5.5%, or $15.4 billion), according to the second edition of the National Association of Home Builders' State Projections of Remodeling.

News

Residential Building Wage Growth Slows to 1%

Average hourly earnings for residential building workers rose 1.0% year-over-year in June to $39.74 per hour, down sharply from a peak increase of 9.4% in mid-2024, according to a National Association of Home Builders analysis of U.S. Bureau of Labor Statistics data.

News

Existing-Home Sales Slip in July

Existing-home sales fell 1.7% from June to a seasonally adjusted annual rate of 4.06 million in July, up 0.7% year-over-year, according to the National Association of Realtors.

News

Amazon Seizure Captures 280,000 Cubic Meters of Illegal Wood

Law enforcement agencies from Bolivia, Brazil, Colombia, Ecuador and Peru coordinated with UAE’s International Initiative of Law Enforcement for Climate to seize 280,450 cubic meters of illegally harvested wood during Operation Green Shield 2026 in July, according to a report by Reuters.

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