The North American Association of Floor Covering Distributors and the World Floor Covering Association will partner to focus on increasing awareness of WFCA research and training resources for the flooring retail industry.
The first stage of the partnership will have NAFCD distributors promoting 2016 WFCA Sales Training Camps to their retail customers, said Kevin Gammonley, NAFCD executive vice president, in a statement.
“By tapping into the deep relationships that distributors have with retailers in their regional markets, we expect to enhance growth in retail sales nationwide—providing benefit for the industry at every level,” he said.
Once the first stage is underway, the partnership will expand its focus to facilitate industry communications through both associations, increase support for industry advocacy issues and build membership bases.
"Together we will be able to capitalize on each other’s offerings and streamline professional training, industry driven research, advocacy programs and overall communications affecting members of both groups,” said Scott Humphrey, WFCA CEO.
