Promoboxx (Boston), a brand-to-retailer marketing software platform, named Dallas-based Mohawk Industries the winner of its third annual Aligned Awards.
The Aligned Awards recognize the best digital marketing campaigns that connect a national brand with local retailers. Mohawk’s “Love Your Floor Sale” campaign provided its local retailers with paid ad dollars for Facebook and mobile display, and shared the content across each retailer’s digital channels, including Facebook, Twitter, Instagram and email, among others.
The campaign received more than 49,000 clicks, 2 million ad views and 300 lead form submissions that resulted in tens of thousands of dollars in sales, according to Promoboxx.
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