Mohawk Flooring (Calhoun, Ga.) will provide its retailers with a marketing program on Houzz in 2017.
As part of Mohawk’s Houzz Pro+ Local Marketing Program, retailers will gain access to Houzz’s marketing capabilities to reach local homeowners who are actively renovating or redecorating their homes. Participating retailers will receive enhanced directory placement, exposure in Houzz’s localized photo stream and other services.
“We’re excited about this new program with Houzz, which will provide our Aligned Retailers with access to Houzz’s proprietary platform, giving them the tools they need to reach such an important demographic,” said Mollie Surratt, Mohawk’s senior director of public relations, content and social media, in a statement. “Houzz’s technology is designed to help homeowners find vendors and retailers, and we’re thrilled to be able to provide our retailers with a program that will get them in front of homeowners looking to purchase new flooring.”
