AHF Products (Mountville, Pa.) announced that Mike Bell, previously its COO, has been named the company’s Chief Commercial Officer (CCO). The company hired Darrell Keeling as COO.
In the role of CCO, Bell will be responsible for segmenting and expanding AHF’s customer and distributor base and introducing products.
“We will be launching literally hundreds of new products under our various brands for our channel and retail partners,” AHF Products CEO Brian Carson stated. “With Mike dedicated to driving this growth, we will continue to expand on the innovation, excitement and hustle we have established in the industry.”
Keeling comes to the company with 31 years of experience in wood products and was previously COO of Northwest Hardwoods.
“Darrell’s operational expertise will take us to whole new levels of capacities and capabilities,” Carson stated. “We are thrilled to have him on board.”
