Entry forms for the 2023 WFB Outstanding Retailer Awards are open. The deadline to submit is June 1 at noon p.m. CST.
These awards were created in 2019 to shine a much-needed light on the industry’s hard-working hardwood flooring retailers for their stellar work. Since then, the need to highlight the resilience of the industry’s top retailers and their responses to today’s unique challenges has only grown.
The recipients of the 2023 Outstanding Retailer Awards will be featured in our August/September issue of the magazine. Companies can enter by filling out a form and sharing photos and other supporting information that tells us about their work. The recipients will be chosen based on their answers to the following criteria:
Company Story: Tell us about the history of your company. Describe in detail how your business has evolved and explain your company's core philosophy.
Customer Service: Provide examples and/or anecdotes that best exemplify your company’s customer service.
Store Design: Send us high-resolution photos of your store design. Include information on merchandising techniques, unique locations, etc.
Marketing: How do you promote your business? What’s your best success story?
Employee Management: How do you manage your employees in terms of training, maintaining morale, etc.?
Other Activities: Tell us about anything else that you think sets you apart from the typical retailer. Include high-resolution photos, company brochures/marketing materials and/or other documentation.
Does your retail store go above and beyond in these categories? Enter our contest here and tell us how.
Retailers do not need to sell hardwood flooring exclusively to qualify for the awards, but wood flooring should make up a significant part of the retailer's business.
For further questions, email us at email@example.com.
Scroll through previous Outstanding Retailer Award recipients in the links below: