Laura Kaplan-NietoLaura Kaplan-Nieto handles public relations at San Diego, Calif.-based Cali Bamboo.Green IssuesGreat Green Payoff: Succeeding With FSC-Certified FlooringIn a perfect world, hardwood flooring would materialize with no damage or loss to the world's forests. Until that day, many manufacturers are keen to present clients with a product that is as close to "green" as possible. Certification by the Forest Stewardship Council (FSC) is one way to assuage customers' eco-consciences and gain a step up on competitors. It can also open doors to projects that require the FSC stamp of approval.Because many wood flooring manufacturers are sourcing American renewable forest supplies but find the road to FSC is complex, NWFA has worked with FSC to create the NWFA Responsible Procurement Program (RPP). This program is designed for those manufacturers who get their supplies from U.S. renewing forests that may or may not currently be FSC-certified. RPP allows NWFA members to differentiate their products by providing verification of renewable sourcing through the use of a logo to illustrate responsible sourcing of raw materials. Once verified via audit, an RPP manufacturer is on a tiered step-by-step timeline to becoming FSC-certified. For more information, go to www.nwfa.org.August 2, 2012Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentMeet the MFMA: Setting the Gold Standard in Sports Flooring
