Jack ShannonJack T. Shannon Jr. is CEO of Shannon Lumber Group and president of Shamrock Plank Flooring.Green IssuesDo You Have Answers When Bombarded With Green Questions?Late last year I was part of a media trip made on behalf of the American Hardwoods Promotion (AHP) campaign. I can assure you that I had reservations about going, as I had no experience in meeting with publishers and editors of magazines who are in the business of promoting both residential and commercial construction. I can say without reservation that I am glad I made the trip, and I wish everyone in the industry had the opportunity to see and hear what I saw and heard. The lessons I learned were ones that can apply not just to meeting with the press, but also to conversations that happen every day in the wood flooring business with designers, architects and consumers about the environment and the products we use to make our living.August 2, 2012Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor Content3 Things to Do in Uncertain Financial Times