Jack ShannonJack T. Shannon Jr. is CEO of Shannon Lumber Group and president of Shamrock Plank Flooring.Green IssuesDo You Have Answers When Bombarded With Green Questions?Late last year I was part of a media trip made on behalf of the American Hardwoods Promotion (AHP) campaign. I can assure you that I had reservations about going, as I had no experience in meeting with publishers and editors of magazines who are in the business of promoting both residential and commercial construction. I can say without reservation that I am glad I made the trip, and I wish everyone in the industry had the opportunity to see and hear what I saw and heard. The lessons I learned were ones that can apply not just to meeting with the press, but also to conversations that happen every day in the wood flooring business with designers, architects and consumers about the environment and the products we use to make our living.August 2, 2012Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
