Kurt VollstedtKurt Vollstedt is owner at Eugene, Ore.-based New Dimension Hardwood Floors.ManagementHow Having a Mentor Transformed My BusinessKurt Vollstedt's business wasn't moving in any real direction when something happened that mapped a path—he found a mentor who changed everything.January 17, 2020ManagementAre You Charging What Our Industry Deserves?I started in the wood flooring business in the mid-’90s as a salesperson at a wood flooring distributor. Business in our industry was good back then, and for awhile it only got better. When the industry was booming I bought the contracting business of one of my customers who was retiring. Things in the industry have changed a lot since I started, but one thing seems to have not changed: the prices. Many contractors are charging the same prices as they were two decades ago. I think this hurts them, their workers, and our industry as a whole. If all of us looked at our jobs as selling ourselves instead of just installing, sanding and finishing wood flooring, we could invest more money in our businesses, take care of our employees better, and earn more respect for our trade.August 13, 2014Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity