Rod LorenzRod Lorenz is president at Black Creek, Wis.-based Ralph’s Hardwood Floor Company Inc.ManagementHow Hiring Outside Experts Transformed Our Wood Flooring BusinessWood flooring pro Rod Lorenz details how hiring consultants has helped his wood flooring business grow and be successful.January 30, 2017Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
