Norman KaswellNorman Kaswell handles technical services at Ashland, Mass.-based Kaswell Flooring Systems.ParquetInstalling End Grain? Read These Tips for this Unique ProductValued for durability, sound absorption and ease of removing and replacing, end-grain blocks became the industrial wood flooring of choice in the early 1900s.May 17, 2019Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentSawdust in Our Veins