Travis FritzelTravis Fritzel is the owner/operator of Fort Collins, Colo.-based Perennial Hardwood.ManagementHow Educating Clients Helped Grow My Wood Flooring BusinessI’ve found that if a client is fully educated about the wood flooring process, 99% of the time they go with a company that cares about the quality.November 18, 2019Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
