Travis FritzelTravis Fritzel is the owner/operator of Fort Collins, Colo.-based Perennial Hardwood.ManagementHow Educating Clients Helped Grow My Wood Flooring BusinessI’ve found that if a client is fully educated about the wood flooring process, 99% of the time they go with a company that cares about the quality.November 18, 2019Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentTransform Red Oak Into White Oak In One Easy Step