Chris KingChris King is VP of sales at Mountville, Pa.-based AHF Products.RetailTips for Selling Wood vs. Lookalike Flooring ProductsWood flooring retailers need products that are profitable and maintain margins. Hardwood, now more than ever, is a powerful tool to reach those objectives.May 18, 2020Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentMeet the MFMA: Setting the Gold Standard in Sports Flooring