Chris KingChris King is VP of sales at Mountville, Pa.-based AHF Products.RetailTips for Selling Wood vs. Lookalike Flooring ProductsFloor pros have had their margin per square foot devastated because of the saturation of wood-lookalike products. They need to "come home to hardwood." Here are tips to make that happen.May 18, 2020Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
