Chris KingChris King is VP of sales at Mountville, Pa.-based AHF Products.RetailTips for Selling Wood vs. Lookalike Flooring ProductsFloor pros have had their margin per square foot devastated because of the saturation of wood-lookalike products. They need to "come home to hardwood." Here are tips to make that happen.May 18, 2020Page 1 of 1Top StoriesSurveys2026 Wood Floor Business Contractor SurveyHere are the results from our exclusive survey of wood flooring contractors.ManagementHow Online Quoting Saved My Sanity and My BusinessTechniquesHow We Did This Floor: A Mixed Media Floor Fit for a Texas CastleDesignEnter the 2027 Wood Floor Business Design AwardsRecoatingHow We Do These Floors: Recoating The Worst of the Worst