Stephen PotterStephen Potter is the owner/operator of Calistoga, Calif.-based Potter’s Custom Wood Flooring.ManagementRespect Your Work Hours and Clients Will Do the SameWhen I started my wood flooring business, my definition of success was more money, bigger jobs, more tools, more vans, more, more, more. Then one incident made me rethink my goals.May 19, 2020Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
