Stephen PotterStephen Potter is the owner/operator of Calistoga, Calif.-based Potter’s Custom Wood Flooring.ManagementRespect Your Work Hours and Clients Will Do the SameWhen I started my wood flooring business, my definition of success was more money, bigger jobs, more tools, more vans, more, more, more. Then one incident made me rethink my goals.May 19, 2020Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksManagementHow We Transitioned to a Second-Generation Family BusinessSponsor ContentTransform Red Oak Into White Oak In One Easy Step
