Dave GrafDave Graf is president at Graf Brothers in South Shore, Ky.DesignHelp Your Customers Understand Flooring Grades and CutsCustomers are more likely to get what they really want when they understand what the flooring grades and the names for cuts really mean.May 19, 2022Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
