Dago OrozcoDago Orozco is owner at Santa Barbara, Calif.-based Dago Hardwood Floors. ContractingFrom the Humblest Beginnings to High-End Hardwood FlooringToday, Dago Orozco does wood flooring for some of the most famous people in the world, but his story began on a farm in Mexico.November 19, 2022Page 1 of 1Top StoriesRetailThriving Through Innovation: See the Winners of the 2025 WFB Outstanding Retailer AwardsFrom reimagined showrooms and mobile studios to thoughtful mentorship, employee empowerment and social media marketing, these WFB Outstanding Retailers are proving that personalized service is key to long-term success.TechniquesUseful Advice When Dealing With Pine FlooringContractingHow I Do These Jobs: Refinishing DecksNewsRecognizing Wood Floor Contractors: Enter the 2025 Ultimate Wood Floor Guy/Gal ContestSponsor ContentFrom Jobsite to Factory Floor: LED Roller Coaters Are Revolutionizing Wood Finishing