Kent RogersonKent Rogerson is president at Pawleys Island, S.C.-based Low Country Flooring.ContractingWhat Happens When You Take It To Another LevelIf you consistently improve your process and the experience you provide, you eventually position yourself for another level of clientele and another level of pricing.May 19, 2026TechniquesSomething That Sets You Apart and Costs Nothing: Keep it CleanOne thing that can set you apart from the competition has nothing to do with fancy equipment or using the best abrasives or the most expensive finish. It’s simple: Be clean.May 17, 2024Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentSponsored Video: Horizon Forest Products, Your One-Stop Shop for Hardwood Flooring
