Premium Partners

James Caroll

Smiling man with beard wearing green shirt in wooden interior space

James Caroll II is a second-generation wood flooring retailer, owner of Manhattan-based LV Wood and a 2025 recipient of the WFB Outstanding Retailer Awards.

Retail
Building Bozeman: 4 Must-Haves We Put in Our Showroom
After being a high-end wood flooring retailer for almost 20 years, there are universal features I’d apply to any retail store in any location.
May 26, 2026
Modern showroom interior featuring sculptural wooden installation with metal legs and twisted rope elements, wooden shelving, and WFB logo
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Top Stories
Wood flooring contractor kneeling while installing hardwood flooring with power tools on a residential floor
Surveys
2026 Wood Floor Business Contractor Survey
Here are the results from our exclusive survey of wood flooring contractors.
Man reviewing online quotes on computer with WE Business logo overlay
Management
How Online Quoting Saved My Sanity and My Business
Diamond pattern mixed media floor installation in a Texas castle interior with stone walls and castle exterior visible in inset photo
Techniques
How We Did This Floor: A Mixed Media Floor Fit for a Texas Castle
Diverse multigenerational family smiling outdoors with text about legal risks of working for friends and family
Legal Advice
Wood Floor Pros: Legal Risks of Working for Friends and Family
Craftsperson sketching wood design samples for 2027 WFB Design Awards competition, deadline February 5
Design
Enter the 2027 Wood Floor Business Design Awards