The Next Generation: Women Become a Force in the Wood Flooring Industry

Rachel Johnson, Johnson Floors and Service, Madison, Wis. On changing to working on wood flooring job sites with her husband, Pete, after an office job: 'You have to be the type of person that's not afraid of hard work, but I grew up on a farm ... I was working outside and learning different things and working hard, and it's just part of who I am, so it wasn't a big transition or contrast for me to start working with Pete.'
Rachel Johnson, Johnson Floors and Service, Madison, Wis. On changing to working on wood flooring job sites with her husband, Pete, after an office job: 'You have to be the type of person that's not afraid of hard work, but I grew up on a farm ... I was working outside and learning different things and working hard, and it's just part of who I am, so it wasn't a big transition or contrast for me to start working with Pete.'

In the not-so-distant past, wood flooring was a man's world, with a few notable exceptions. A woman attending wood flooring school might find she was the sole female amid a sea of testosterone. Wood flooring conventions offered "spouse tours" for the wives who had tagged along but had nothing to do with the business. A woman running any kind of wood flooring company was rare. Today, while men certainly outnumber women, it's clear women are making huge strides as they step into the wood flooring industry in greater numbers.

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