Amazon To Discontinue Brick-And-Mortar Retail Stores

In a shift of its retail strategy, Amazon will discontinue its 87 pop-up retail stores located around the U.S., the Wall Street Journal reports.

Amazon launched its pilot program for physical store locations in 2015, stating later it would expand the effort to 100 store locations in 21 states, according to Fortune.

The stores were located mostly in shopping malls and grocery stores, including Whole Foods, which Amazon purchased in 2017.

The pop-up stores are slated to shut down by the end of April.

Related:

Amazon Launches ‘Part Finder’ Image Search App

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