Festool (Lebanon, Ind.) hired Aaron Brading as its chief sales officer.
Brading is responsible for leading the company’s sales functions in the United States and Canada. He has prior experience leading teams in the power tools and accessories industry, and he achieved double-digit growth while managing multi-channel initiatives for his previous employer, Hilti Inc.
“I am really excited about being here at Festool,” Brading said in a statement. “The quality and innovation of the products is unsurpassed, and the alignment of my experience and vision for what is possible in relation to our dealers and end users make this a truly wonderful opportunity.”
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