Sherwin-Williams (Cleveland, Ohio) will quiz attendees at the Woodworking Machinery and Supply Expo Conference in Canada Nov. 2â4 on whether they can tell the difference between wood coated with waterborne finish and wood coated with a solvent-based topcoat.
The âWaterborne Challengeâ was inspired by the âmisconceptionâ that waterborne coatings are inferior to solvent-based coatings, according to a statement from Sherwin-Williams.
âWith todayâs waterborne advancements, itâs really tough to tell the difference between a quality waterborne finish and a traditional solvent-based finish,â said Joe Kujawski, global director of marketing for Sherwin-Williams Industrial Wood Coatings. âThe âWaterborne Challengeâ puts this to the test.â
Participants will be asked to look at 14 panels and guess what the coating is. The company debuted the challenge at a conference earlier this year, and only 51 percent of responses were correct. No one was able to correctly identify more than 11 panels.
More information about the WMS Conference and Expo is online.
