Lorie Welch, who took over as CEO of Woodwright Hardwood Floor Co. after her husband, Steve, passed away in 2016, was recently profiled in D Magazine for her work at the company.
The profile details how Welch kept the industry-leading company afloat after Steve’s passing, and how she’s continued to grow it with the company’s team, further cementing it as a staple for handling high-end commercial jobs in the Dallas-Fort Worth area. Woodwright is on track to make $11 million in 2023, just $1 million short of its record, set in 2019, according to D Magazine.
“Steve put all of the things in place for this to be possible,” Welch said in the profile. “I think he’d be so incredibly proud of not just me but the entire team. My kids and Woodwright saved me; they got me through losing him and showed me the light on the other side.”
Welch also wrote about her experience taking the reins of Woodwright in this column in WFB.