The room visualizer company Roomvo used two years of customer data (2022–2023) from around the world to reveal trends about the flooring industry as a whole. Some of their key findings include:
• Luxury vinyl surpassed wood to become the top material globally, with 23.9% of visualizations. Wood was second with 20.0%.
• Laminate took the top spot from wood in Europe, with 22.1% of visualizations.
• In the Americas, wood was third behind luxury vinyl and tile.
• The first quarter of the year has the most flooring product visualizations.
• Living rooms are most popular (43% of visualizations).
The full report can be found here.
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