Scott TarpinianScott Tarpinian is project manager at Boulder, Colo.-based Berlin Flooring.ManagementBid the Customer: Tailoring Estimates for Each CustomerEvery wood flooring contractor can tell you that when you walk up to someone's house for the first time, you never know just what to expect. Every job and every customer is different, but some contractors try to do all their estimates the same way-get in, measure, and get out. If you're charging $4 for refinish (for example), you are probably losing jobs that you would have got at $3.50, but you're missing out on extra profit, because someone was willing to pay $4.50. What I've found over the years is this: Don't just bid the job, bid the customer.May 23, 2012Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity