Scott TarpinianScott Tarpinian is project manager at Boulder, Colo.-based Berlin Flooring.ManagementBid the Customer: Tailoring Estimates for Each CustomerEvery wood flooring contractor can tell you that when you walk up to someone's house for the first time, you never know just what to expect. Every job and every customer is different, but some contractors try to do all their estimates the same way-get in, measure, and get out. If you're charging $4 for refinish (for example), you are probably losing jobs that you would have got at $3.50, but you're missing out on extra profit, because someone was willing to pay $4.50. What I've found over the years is this: Don't just bid the job, bid the customer.May 23, 2012Page 1 of 1Top StoriesDesignCraftsmanship Across the Globe: Introducing the Winners of the 2024 WFB Design AwardsHailing everywhere from Italy to Portugal to Cincinnati to Washington, D.C., to Brazil to Chicago (by way of Poland), the recipients of this year’s WFB Design Awards prove, through sweat and creativity, that true craftsmanship has no borders.Machines/ToolsMeet the Repairman Turning Edgers Into ArtworkContractingWhat’s Your Top Advice for When Things Get Slow?DesignWhite Oak vs. Red Oak: As Pressure Increases on White Oak, Red Oak Is a Versatile AlternativeSponsor ContentIntroducing Color Theory for Custom Wood Finishing