James E. DionJames E. Dion is president of Dionco Inc. Dion is the author of "Retail Selling Ain't Brain Surgery, It's Twice As Hard" and "How to Start and Run a Profitable Retail Business."MarketingMake Advertising the Foundation of Your BusinessMarch 31, 2003Page 1 of 1Top StoriesRecoatingHow We Do These Floors: Recoating The Worst of the WorstWe dialed in a recoating process that worked, even on the most demanding jobs—here’s my advice for a recoating process that works.Stain/Custom ColorPrevent This Common Complaint: The Stain Won’t DryRetailGoing the Distance: See the Winners of the 2026 WFB Outstanding Retailer AwardsNewsEnter WFB's 2026 Ultimate Wood Floor Guy/Gal Contest by Oct. 1Sponsor ContentThink Like A Brand: Why Your Flooring Business Needs A Real Identity
